12 Key Ingredients To Make An Irresistible Offer

Below is a list of 12 questions you should ask yourself when you are crafting an offer to make to your ideal clients. This is a good starting place to make sure you are creating something that will address the needs of your market so that they can buy from now instead of later. 

  • 1
    Can you show the ROI?
  • 2
    Who is your offer not for?
  • 3
    What problem are you solving for your ideal client?
  • 4
    What solution are you offering for this problem?
  • 5
    What happens if it doesn’t work?
  • 6
    What are the common objections they might have?
  • 7
    What have they tried before that didn’t work? How is your solution different?
  • 8
    Does your offer have scarcity and urgency?
  • 9
    Do you have a system they can see that demonstrates how you’re going to solve the problem?
  • 10
    What does your ideal client hate about the other solutions out there in the market today?
  • 11
    Does your offer clearly show the benefits? Ask yourself what does this benefit allow them to do.
  • 12
    How does your offer help them in their “unique” situation? Often times people think that other people are special so they can’t get the same result.


Hey, Chris Ross here with Eight Digit Media. Over the last three years or so, I've been working with a lot of business owners, and here, lately, over the last year, a lot of financial advisors.

One of the problems that they come to me with is the whole issue of using Facebook Ads to generate leads and appointments. Right? So Facebook is hot, everybody knows that their ideal client is on the platform. They're looking for effective ways that they can do this because there's compliance issues, there's a lot of complexities, the sales cycle tends to be long for financial advisors. They're looking for effective ways to do this.

Now, one of the big things that a lot of the advisors have is knowing exactly the right types of ads to run in order to get the result that you're looking for. A lot of people will create an ad, maybe a lead ad or something, they'll set it up and run. It may work. You may get a few leads to come in, but they're not quite ready to take action or the thing just completely bombs.

Then everybody is just like, hey, Facebook Ads seem to work for other people, but I can't quite seem to get them to work for me. I can understand how a lot of people feel that way because, you know, when I got started, we all started at some point, it was a learning curve. You had to kind of figure out what's going on.

Here's the thing. Nine times out of ten, the issue isn't necessarily Facebook Ads. It isn't Facebook itself, the infrastructure, etc. The problem tends to be is that the offer that you're making is just not a good offer. Your offer plays a huge part in your success of your campaign actually working. You can take the same audience, put one offer A in front of them, and people are gonna respond to that differently from offer B if offer B is a lot better.

Basically, what's the whole point? What is it that I'm getting at here? What I'm basically saying is that if you've tried Facebook Ads and they didn't work, it isn't a problem with Facebook, it's a problem with your particular offer.

That's going to make the difference between you getting a $20 lead versus getting a $5 lead. This particular advisor that I'm working with right here in Dallas has been using Facebook Ads, he uses a lot of videos, and he's been able to get clients using that particular strategy, but was looking for a way that he can get more people in his funnel at a lower cost, so that these people can take action a lot quicker versus taking this long sales cycle.

We were able to put together an awesome offer for him, and this offer was able to generate leads at a really low cost for financial services, which is about $5.
Now, this particular lead is a name, email address, and phone number. This just isn't a name and an email.

He's able to reach out, call these people, schedule appointments with them, etc., and also put them into his drip campaigns so he can continue to send information out to them. The biggest difference between being able to get this $5 lead versus a $20 lead or a $25 lead had to do with the offer that we were able to put together and make to get the results it is that he was looking for.

What I want to share with you today is I want to share with you some key ingredients that will make sure that your offer is gonna stand out and is gonna be something that people are gonna want that's gonna drive your lead costs down for you and hopefully allow you to get some appointments booked on your calendar as well.

I'm gonna leave a link in the first comment under this video. You can check it out and go to the link. There's no email or anything that's required. Just click on it. You can check out those 12 key ingredients to an irresistible offer, and I hope it's something that you can use that's gonna help improve your Facebook Ads strategy as well as get you a lot of appointments as well.

If you found this helpful, feel free to share it with anybody, and that's it. That's all I have for you today. You guys have a awesome day.

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