Demand Generation Manager

Team Marketing

Eight Digit Media seeks a Demand Generation Manager to help us increase awareness, build top-of-funnel demand, and drive conversions for our external partners and internal marketing team.

What You’ll Do:

  • Develop targeted marketing programs to engage and nurture prospects throughout the buyer journey, with the goal of brand awareness, conversion, and closed opportunities.
  • Lead the strategy and build-out of marketing funnels, working closely with Management and the Marketing team.
  • Create successful funnels that generate leads from various channels, such as landing pages, call-tracking, Meta (Facebook), Google Ads, and YouTube paid advertising.
  • A strong understanding of conversion-focused marketing is essential, as you will be relying on catchy offers to motivate leads to provide their contact information.
  • Work with marketing automation to develop effective email programs tailored to prospect segments to move leads through the funnel.
  • Establish a deep understanding of product/market segments, consumer personas, and competitors to optimize campaign performance.

  • Ensure marketing technology is leveraged appropriately to maintain efficiencies and deliver quality work.
  • Monitor campaign performance and meet with stakeholders to report on results and make recommendations on further campaign optimization.
  • Analyze Google Analytics for traffic insights and missed opportunities.
  • Set up A/B split tests and monitor performance with the specific goal of increasing growth.

You’ll own a critical piece of the Customer Value Journey from awareness to becoming a client.

“Number of new marketing qualified leads per month” will be your North Star metric and primary measure of how well you are doing in this role.


The 3 primary KPIs for our internal marketing will be:

  1. 1
    % of MQL to SQL
  2. 2
    New pipeline generated
  3. 3
    Return on ad spend

The 2 primary KPIs for our internal marketing will be:

  1. 1
    Number of leads generated
  2. 2
    Quality of leads generated

This is a performance marketing role.

So, if you LOVE being praised and rewarded for your top-notch production, you’ll love it here!

Requirements:


  • 5+ years of marketing experience
  • 5+ years of direct response marketing experience preferred
  • Experienced in creating irresistible offers
  • Experience with working in a digital marketing agency is preferred
  • Knowledge of end-to-end marketing lead funnel setup and implementation
  • High level of verbal, presentation, and written communication skills
  • Experience writing copy for marketing and conversion
  • Experience in landing page development and implementation
  • Experience analyzing marketing analytics and tracking campaign performance
  • Understanding of Social and PPC ad reporting and implementation
  • Facebook (Meta), Google Ads, and YouTube ads experience
  • Eye for web design and design ratios
  • Strategic experience and judgment to plan and accomplish goals
  • Ability to prioritize and perform a variety of tasks in a high-pressure environment
  • A wide degree of creativity
  • Ability to handle a high volume of projects
  • People leadership and decision-making skills
  • Strong problem-solving skills
  • Ability to work independently or in a group
  • Strong figure-it-out mentality
  • A strong track record of driving growth for a business
  • You are a proactive, effective communicator with ample experience building and/or managing a marketing team
  • You aren’t afraid to fail and speak up (Some of our biggest breakthroughs come from our mistakes)

Who You Will Work With:
You will work directly with Chris Ross. (CEO)

Benefits:
Health, Dental, and Vision Insurance
HSA/FSA
3 Weeks PTO + Paid Holidays
401(k) Plan with Company Match (coming soon)
Flexible work schedule
100% Remote in the USA


Compensation:
$85,000 - $100,000 annually

Who We Are:
Eight Digit Media is a niche digital marketing agency focused on demand generation for financial advisors and estate planning attorneys. We work with several practices across the country and in Canada.

We are in the business of growing our clients’ fortunes (and ours, too) because marketing isn’t hard when you’re authentic.

Our 3 core values are:
Transparency & Authenticity
People Over Profit
Relentless Pursuit of Improvement

We like to have fun at work, and we don’t take ourselves too seriously except when it comes to producing extraordinary results for our partners. 😊

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