Do More Of What Is Already Working To Get More Clients
Hey, Chris Ross here with Eight Digit Media. Today in this video, I want to talk a little bit about doing more of what's already working.
I work with a group of business owners, financial advisors, some realtors, some consultants as well. When they come to me, one thing that they will ask is, "Hey, what's working for another client that you may have?" Or, "Hey, I'm trying to come up with a new marketing campaign, and I need some help coming up with some different ideas."
One of the first questions that I like to ask is, "What have you done in the past that has already worked?" Because in a lot of instances, what you've already done will likely work again, given the right circumstances.
I know it's real easy to kind of get caught up in a lot of the new marketing speak and things that are going on with all the automation, and chat bots, and Facebook ads, and things of that nature. But, at the core of it, you have to really think about why it is that someone chooses to work with you. If you've been able to successfully build your business, build your practice, based upon prior marketing activities, then it's a very good chance that those activities will continue to work for you.
You just need to get them in front of some more new people, right? To bring in more new clients and customers.
To give you an example, and I'll give a personal example here myself, I have a campaign that I developed over a year ago that I still use today. I have made very few changes to this particular campaign, and it works every time to bring in leads and clients.
Now, even for myself, I'm always thinking about what new angles can I take to get my message out to people. What new ad formats that I can try, different things with video, et cetera. But at the end of the day, every time I use this particular campaign, it will drive in leads and clients for me.
I can't really get caught up in a whole lot of, "Hey, let me try something new," which you do always want to be trying different things that are new, because at some point your campaigns and your ads are probably going to see some fatigue. But what happens a lot of times is that, if I'm experiencing some fatigue with this particular campaign that I've been using, it turn it off for about a month or so, and turn it back on, and magically it starts working again.
Because, everybody who has a problem may not have that problem, or everyone who has a problem that you saw might not have that particular problem today. But they may have it tomorrow, so the first time that they saw your message it probably didn't resonate very well with them. But the next time that they see your message it likely will resonate a lot more with them.
So, I say all of this to basically say that if you've been able to find a successful campaign that you've done in the past, whether it was offline, via email, whatever the case may be, it's a very good chance that that particular campaign, that it will very likely work online, if you can find a way to transition it from wherever you've done it in the past, to an online format and get it in front of the right people, at the right time, so that you can get the results it is that you're looking for.
The answer isn't always, "Hey, let's come up with something new." The answer could simply be that, "Hey, let's just continue to do what we've been doing, and refine it in such a way that we can get some more results."
That's it and all that I have to share with you today in this particular video. If you found this information to be helpful please feel free to share it with someone else who you think may benefit from it. All right, that's it for today. I look forward you seeing you in another video.
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