Facebook ads account for 18.4% of global digital ad spending. With over 1 billion active users on the platform, you can rest assured your ideal client on there.
The key to winning on Facebook is the ability to correctly identify your target market.
Whether segmented by gender, age group, interest category, geographical location or more, there is a way to cherry pick your ideal customer using the treasure trove of data Facebook as on hand.
Social media advertising enables us to show ads to the people who you know are in the market for the products and services you sell. Here are some ways you can identify your audience:
Gender & Age
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