Financial Advisor Webinar Marketing
Supercharge your demand strategy and empower your marketing efforts with the versatility, reach, and engagement of webinars.
The power of webinars in demand generation
Webinars aren't just for lead generation—they're a comprehensive demand generation powerhouse.
By hosting targeted webinars, you're not only reaching prospective clients but also nurturing existing leads and fostering deeper relationships with your current clients. Engage, educate, and inspire action with your audience on a scheduled and interactive platform.
Webinars offer a wealth of benefits for your demand generation strategy.
Establish your brand authority and build trust within your market. Extend your reach beyond geographic limitations, and capture valuable insights through attendee interaction.
With a captive audience, webinars provide the perfect platform for immediate follow-up opportunities, taking your demand generation to the next level.
How does it work?
We fill your webinars with qualified registrants & you book appointments on the webinar!
What We Do | What You Do |
|---|---|
We build the landing pages. | You let us know what topic you want to do for a webinar on. |
We write the landing page copy. | You send us your webinar slide deck. |
We build and manage the email & text message automations. | You do some practice runs presenting for the webinar. |
We set up the webinar software with your presentation and calls to actions. | You log in on the day of the webinar to start your presentation. |
We create and manage the Facebook/Instagram campaigns. | You do an awesome presentation. |
We write the ad copy. | You get appointments booked on the webinar. |
We provide you with the webinar app to host the webinar. | You close new business as a result of us working together! |
What We Do
Landing Pages
We build the landing pages and write the landing page copy.
Automation
We build and manage the email & text message automations for confirmations and reminders.
Webinar Software
We will set up the webinar with all of your calls to actions, polls, handouts and presentation.
Facebook Campaigns
We create and manage the Facebook/Instagram campaigns and write all of the ad copy.
Attracting and retaining the right audience
Webinars allow you to target your ideal prospects and engage existing customers.
Utilize social media promotion and email marketing to draw in new attendees, and offer valuable, relevant content to keep your existing customer base coming back for more.
There are three primary ways that you want to target your ideal client.
1
Geographical
If you are in an area where there is an affluent suburb, there's a large corporate center or any other factors that may contribute to wealthy people congregating; then you want to start there.
2
Personal attributes
In addition to targeting people who are interested in retirement, you want to layer on additional interest such as buying habits, educational background, and other attributes that would closely align with your ideal client profile.
3
Messaging
The ad copy that you write plays a big role in who's going to respond to your webinar. You want to make sure that you're writing ad copy that calls out the right avatar to get them to register.
Creating webinars that drive demand
Your webinars should be as dynamic as your audience. Deliver high-quality, relevant content that establishes your expertise and addresses the needs and interests of your audience.
Incorporate interactive elements to maintain engagement and to understand your audience better. Conclude with a compelling call to action that inspires further interaction with your brand.
1
Value-Driven Content
This is the cornerstone of any effective webinar. The content should be educational, informative, and valuable to the audience. It should address their needs, pain points, and aspirations. Ideally, it should also demonstrate the value and relevance of your product or service in addressing those needs or solving those problems. The more value you provide, the more interested and engaged your audience will be, and the more likely they are to see your product or service as a solution.
2
Engagement and Interaction
A webinar should be interactive to keep the audience engaged and invested in the content. This could include live Q&A sessions, polls, or chat features. Interaction keeps attendees involved and gives them a sense of participation, which can help build a connection between them and your brand. It also provides you with real-time feedback and insights about your audience, which can be invaluable for refining your product, service, or marketing strategy.
3
Clear and Compelling Call to Action (CTA)
At the end of the webinar, there should be a clear and compelling call to action that encourages attendees to take the next step that progresses them further down the sales funnel. The CTA should be persuasive and make it easy for attendees to take action immediately while the information from the webinar is still fresh in their minds. This immediate, direct route to action can significantly boost conversions and increase demand.
Get started today!
1:1 Easy onboarding
Dedicated account manager
Flexible plans to fit every need